Amex Adds Fanatics as Its First Non-Travel Membership Rewards Transfer Partner

Amex just added a transfer partner that has nothing to do with flights or hotels.

Eligible U.S. Membership Rewards cardmembers with American Express-issued cards can now transfer points to Fanatics FanCash at 1,000 points for $10 — a flat 1 cent per point. Fanatics is the program's first sports transfer partner, and its first outside of travel. FanCash can be redeemed for Fanatics apparel, trading cards, collectibles, and experiences.

Amex and Fanatics also unveiled a no-annual-fee Fanatics American Express Card. Applications aren't open yet — just a waitlist, with invites starting later this year.

Andrew's Take

I'm not transferring my points to FanCash. One cent per point is a fraction of what you can get from transferring to Amex's airline partners. Keep your points for flights unless you already shop Fanatics constantly and somehow have points to burn.