Cold Brew Comes to Alaska Airlines, Courtesy of Stumptown

Alaska Airlines just expanded its partnership with Portland-based Stumptown Coffee — this time with cold brew. The new Stumptown Copilot Cold Brew is rolling out on "select" domestic routes and on flights to and from Reykjavík (KEF), though Alaska hasn't specified which routes.

Cold brew is complimentary for first-class and Premium Class (extra-legroom economy) passengers and available for purchase in the main cabin.

Andrew's Take

This is a small thing that punches above its weight. Good coffee is one of the cheapest, easiest ways an airline can make a flight more luxurious, and cold brew from a trendy roaster is a great marketing call. My only wish is that it weren't limited to select routes "select" routes.